About a year ago, I was at Sephora (in Seattle somewhere) and I looked into one of those darned mirrors and I freaked! I had dark circles! I immediately grabbed the closest make-up associate (who also happened to be a guy with beautiful make up on and flawless skin - how does this happen???) and screamed at him to help me with my dark circles!!!! He worked his magic and I looked refreshed. The one magic product that he used on me? A MUF (Make Up Forever) Flash Color Pot in Salmon. It was this bright pink thing that completely neutralized the blue in my under eye dark circles. As luck would have it, they were completely out of the product. It was my last day there, so I didn't really have time to spend going from Sephora to Sephora tracking down this product. I got the name and tried to look for it back home. Of course, they were out back home too. I thought that I got pretty close with using Benefit's Erase paste, but just lately, it hasn't been doing the trick. So, I've decided to pick up the Maybelline Instant Age Rewind Eraser Dark Circles because there have been nothing but really good reviews on this product. It was between this and an Almay product (which I might still pick up).
This is a treatment concealer with Goji Berry and Haloxyl. If you have really dark circles, you still need to use a colour neutralizer underneath. Which to me, is pointless because I could have easily used the colour neutralizer and then just my regular foundation over it. Or mix the two together. I purchased this from Superstore for $10.99. There were three shades available - Light, Light/Medium and Medium. I purchased medium based on everything that I've read - you should go darker, not lighter.
The applicator is different from what I'm used to. It's this round brush head, and you have to turn the collar of the tube to get the product moving up and into the brush. I wouldn't say that the brush was entirely accurate, placement wise, but it was pretty good. I mean, if I was aiming for a specific spot under my eye, I didn't get my nose. It was relatively mess free to apply. Though, you have to be careful, the instructions say that you just need a few turns to get the product flowing (after initial use) and I don't think that you even need that. I think that one turn per eye dispenses plenty of product.
As you can tell from the swatch, it's quite orange/yellow. It's supposed to "off-set" blue/purple undertones (it's best for blue veins that sometimes occur at the edges of your eyes). It's quite creamy, quick to apply and stays moist. You will need to prime under your eyes, otherwise, it'll show every line and crease. It is a very thick product, which I'm not used to - I could feel it on my skin ALL DAY (or perhaps it's all in my head?). I'm used to concealers that are normally quite light and blend-able...very much like how liquid a foundation is. This product is buildable, but you need to be careful, it'll get cakey. You will need to set it with some sort of powder. I just used my regular setting powder, which made it feel a little less sticky, but still sticky nonetheless. One thing that I do have to give kudos to is that this product never felt greasy, which is always a bonus in my books.
The way I wore it was with a colour corrector underneath (more yellow), then a light layer of Age Rewind and then my Make Up Forever HD Concealer. To set it, I used my Lancome Setting Powder (which unfortunately, they have discontinued - oh why??? You were the perfect powder product!!!!). The end of result was nice coverage, but to me, that's a lot of product that you're putting underneath your eyes. I think that just using the colour corrector and then the HD concealer would have done the trick also. Provided that I'm using the right colour corrector.
If you have light dark circles underneath your eyes, or are of fair skin, then this product may be made just for you, but I have olive skin tones and I didn't find that it did much. If anything, it highlighted the area a little. And the only way that it did do it's job, was when it help from many, many, many others.
Overall, I don't think that this will be a repurchase for me. I actually don't even use it everyday. I'm using it to just use the product up. It's not a bad product, but it wasn't for me.